…Apple proved consumers can–and should–be seduced by form as much as by function. The fact virtually every consumer product company in the world has mimicked their philosophy is further proof. But, for every wow the iPad can illicit, for example, there is no doubt the tablet can become, let’s face it, gross with fingerprints and myriad stains. Jacob Moesgaard’s AM, a company his father launched more than 40 years ago, is on the rise with a brand new series of cleaning products for the electronic gadgets in our lives. He has brought his Danish design philosophy to the proverbial table and created a series of very hip products which are as cool as the iPods, laptops and tablets they’re designed to clean.